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A new medication might help some patients,
but be ineffective (or even harmful) for others.
A new marketing campaign can strongly
influence some individuals, but others not at all.
Ordinary predictive modeling cannot distinguish between those who are likely
to respond because of an intervention and those likely to respond anyway.
Our new patent-pending cadit methodology can!
It works by combining the advantages of randomized experimentation with
predictive modeling in a unique way. The result is an unparallelled ability to bring
the right treatment to bear on each individual.